Why Social Media Marketing?

The Significance of Social Media

According to Esteban Ortiz-Ospina, there were over 3.5 billion people online in 2019, and social media has only grown since then. Short-form content has become a powerful way to communicate, allowing businesses to reach larger audiences more effectively. Millennials, in particular, are highly active online—an article from the Health & Fitness Association reports that approximately 96% of them have joined a social network. With platforms like TikTok, Instagram, and Facebook, businesses have the opportunity to tap into this engaged demographic and boost their brand's visibility through targeted social media strategies.

Why is Social Media so Important for Gym Businesses?

% of gym goers based on generation

An article by Porch Group Media highlights that social media is crucial for gyms to engage millennials and Gen-Z. With global gym memberships at 174 million, over half of new members are under 30, and 80% belong to these younger generations. Instagram, boasting over 400 million daily users and 180 million fitness-related posts, is particularly effective; 75% of users take action after seeing ads. Video content is vital for engagement, as 80% of users prefer live videos from brands, and video posts on Facebook receive 59% more engagement than other types. Additionally, 150 million users interact with Instagram Stories daily, highlighting social media’s massive impact on fitness businesses.