Meet Our Founder
Hi, I’m Steven, the founder of Advertageous. My passion for both social media marketing and the fitness industry began during my time as a university student, when I became fascinated by how social media could shape and grow gym businesses. However, I quickly realized that many gym owners see social media marketing as one of the least impactful aspects of their business growth. That’s why I started Advertageous—with the goal of helping gym owners not only attract new members but also build thriving, loyal fitness communities through the power of social media.
Certifications
With certifications in social media marketing, and additional qualifications such as a Cert II in Engineering Pathways, Cert III in Manufacturing Technology, and even HSK 6 in Chinese, I bring a unique blend of creativity, technical skills, and a global perspective to every project. These diverse experiences allow me to approach marketing strategies from innovative, data-driven angles that deliver real results for gym businesses.
Current Endeavours
Truss Project in Engineering 2024
In addition to my studies in civil engineering, I work as a teaching assistant, which has enhanced my communication skills and ability to explain complex concepts clearly. I also gain valuable customer service experience as an employee at Woolworths, further honing my understanding of client needs and how to build strong relationships. These roles complement my marketing efforts, allowing me to connect with gym owners on a deeper level.
My Ongoing Fitness Journey
My ongoing fitness journey is a central part of my life and plays a crucial role in shaping my approach to marketing. I’ve always believed that fitness is about more than just physical strength; it’s about discipline, consistency, and community. As I work toward my own fitness goals, I understand the challenges and triumphs that gym owners and their members experience.
Dec 2022
This personal connection fuels my passion for helping gym businesses thrive through social media marketing. Just as I strive to push my limits and stay committed to my fitness regimen, I encourage gym owners to build strong, engaged communities that support their members. I leverage my fitness journey to inspire and connect with my clients, ensuring that the marketing strategies I develop resonate with their goals and values
Sep 2024
My Vision and Mission
My mission is to empower gym businesses to thrive by leveraging the power of social media and building meaningful connections with their communities. Every step of my journey has led to this point, and I'm passionate about continuing to help fitness brands grow.
Thank you for taking the time to read my story. I’m excited to potentially work with you and help your business reach its full potential!